Semantics on the Web: How do we get there?
by Raghu Ramakrishnan, Chief Scientist for Audience,
Yahoo! Research
It is becoming increasingly clear that the next generation of web search
and advertising will rely on a deeper understanding of user intent and
task modeling, and a correspondingly richer interpretation of content on
the web. How we get there, in particular, how we understand web content
in richer terms than bags of words and links, is a wide open and
fascinating question. I will discuss some of the options here, and look
closely at the role that information extraction can play.
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