ICSC 2008
Second IEEE International Conference on Semantic ComputingSanta Clara, CA, USA - August 4-7, 2008
Privacy, Regulations, and Trust: What you need to make your
technology successful.
by John A. Toebes, Cisco Systems, Inc.
Chief Architect, Cisco Media Solutions Group
The implications of privacy have already had a major impact on companies such as Phorm and NebuAd in recent service provider trials. While there is a great amount of extremely sophisticated technology that can be applied to the problem of correlation of user data to provide services for web applications, it is necessary to take a moment to look at the implications of that technology and the external forces which can impede deployment and acceptance of that technology.
There are three basic factors to consider here: privacy, regulations, and trust. As can be seen with Facebook Beacon, users have a certain expectation of privacy which once broken can irreversibly damage the reputation of the technology. As can be seen with the reactions to Phorm, governments can step in with regulations which may fundamentally affect how the technology needs to be implemented, but may also result in a patchwork of implementations for different countries. Lastly these services and applications need to be able to walk the fine line of having enough rich data to create a competitive advantage while allowing the user to be comfortable with what is known about them.
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by John A. Toebes, Cisco Systems, Inc.
Chief Architect, Cisco Media Solutions Group
The implications of privacy have already had a major impact on companies such as Phorm and NebuAd in recent service provider trials. While there is a great amount of extremely sophisticated technology that can be applied to the problem of correlation of user data to provide services for web applications, it is necessary to take a moment to look at the implications of that technology and the external forces which can impede deployment and acceptance of that technology.
There are three basic factors to consider here: privacy, regulations, and trust. As can be seen with Facebook Beacon, users have a certain expectation of privacy which once broken can irreversibly damage the reputation of the technology. As can be seen with the reactions to Phorm, governments can step in with regulations which may fundamentally affect how the technology needs to be implemented, but may also result in a patchwork of implementations for different countries. Lastly these services and applications need to be able to walk the fine line of having enough rich data to create a competitive advantage while allowing the user to be comfortable with what is known about them.
back to keynotes
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